In today’s age, it is hard to imagine retail without modern video systems. Whereas in the past a lot of time had to be invested to sift through footage, this can now be done efficiently thanks to IP-based and intelligent video management systems.
OPPORTUNITIES THROUGH RETAIL ANALYSES
Fast access to image data
The combination of video data and the data from the POS enables an even better and faster search: after a theft or fraud, the necessary image materials can be found in no time and exported with just a few clicks. Non-relevant image content can be made unrecognizable, entirely in the interests of data protection.
Optimization and analysis of purchasing processes
Especially in the area of shelf management, there are extensive analysis options available today. In addition to matching planograms, marketing activities such as a brand’s display can also be detected. In addition, the staff is supported and relieved by the connection to the internal communication system by means of shelf management: if products are empty, a direct announcement is made via the headset of the sales staff. This eliminates the need for staff to constantly check fill levels and allows other tasks to be handled more efficiently. If the data is integrated into the merchandise management system, purchasing processes can also be optimized and automated.
All-round package for the creation of individual analyses
In the non-food sector, there are numerous measures that promote sales: one is via intelligent cameras. Zones can be defined on the store floor where, as soon as a customer enters, the light is amplified or advertisements are played on a monitor. In combination with a target group analysis, music or advertising tailored to the customer can also be played out, thus positively influencing the customer’s buying behavior.
By means of a people count in the entrance area, you receive information about the conversion rate and can thus optimally plan the deployment of personnel. Which paths customers take and how long customers linger at locations in the store also tell you whether targeted sales promotions or store redesigns are having the desired effect.
The analytics capabilities developed by our partners turn a simple IP camera into an intelligent tool for your customer journey. In combination with other IoT products from various manufacturers, you get an all-round package for creating your individual analysis.