{"id":10954,"date":"2022-11-02T12:00:26","date_gmt":"2022-11-02T11:00:26","guid":{"rendered":"https:\/\/webtest.vi2vi-retail-solution.com\/communication-en-magasin\/"},"modified":"2024-06-27T13:26:56","modified_gmt":"2024-06-27T11:26:56","slug":"communication-en-magasin","status":"publish","type":"page","link":"https:\/\/vi2vi-retail-solution.com\/fr\/solutions\/communication-en-magasin\/","title":{"rendered":"Communication en magasin"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; kd_background_image_position=&#8221;vc_row-bg-position-top&#8221; css=&#8221;.vc_custom_1719487613489{padding-top: 260px !important;padding-bottom: 260px !important;background-image: url(https:\/\/vi2vi-retail-solution.com\/wp-content\/uploads\/2022\/11\/header_instore-communication-orange1920x800px.jpg?id=10082) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;intro-section&#8221; css_mobile=&#8221;.vc_custom_1719487613490{padding-top: 100px !important;padding-bottom: 150px !important;}&#8221; css_tablet_portrait=&#8221;.vc_custom_1719487613490{padding-top: 200px !important;padding-bottom: 250px !important;}&#8221; top_section_title=&#8221;&#8221; bottom_section_title=&#8221;&#8221;][vc_column][vc_row_inner kd_background_image_position=&#8221;vc_row-bg-position-top&#8221;][vc_column_inner]<header class=\"kd-section-title col-lg-12 text-center  subtitle-below-title kd-animated fadeIn   vc_custom_1669384705428\" data-animation-delay=200><h1 class=\"separator_off\" style=\"color: #ffffff;font-size: 52px;line-height: 68px;margin-bottom:30px;\">Communication en magasin<\/h1><h6 class=\"subtitle\" style=\"color: rgba(255,255,255,0.8);\">Syst\u00e8me de communication du personnel, annonces publicitaires automatis\u00e9es<br \/>\nou la communication d'appareils techniques.<\/h6><\/header><div class=\"scroll-down-wrapper sd-align-center kd-animated fadeInUp  vc_custom_1606153287439\" data-animation-delay=200><a href=\"#first-section\" class=\"scroll-down-arrow btn-smooth-scroll\" style=\"background-color: #ffffff;\"><\/a><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row kd_background_image_position=&#8221;vc_row-bg-position-top&#8221; css=&#8221;.vc_custom_1606153293701{margin-bottom: 0px !important;padding-top: 100px !important;}&#8221; el_id=&#8221;first-section&#8221;][vc_column css=&#8221;.vc_custom_1597839056189{padding-right: 0px !important;padding-left: 0px !important;}&#8221;]<header class=\"kd-section-title col-lg-12 text-center  subtitle-above-title kd-animated fadeIn  \" data-animation-delay=200><h6 class=\"subtitle\" style=\"color: #aeaeae;font-size:15px;\">SORTIE AUDIO INTELLIGENTE POUR LES CLIENTS ET LES EMPLOY\u00c9S<\/h6><h2 class=\"separator_off\" >Acc\u00e9l\u00e9rer les processus de service et promouvoir les ventes<\/h2><\/header>[\/vc_column][\/vc_row][vc_row kd_background_image_position=&#8221;vc_row-bg-position-top&#8221; css=&#8221;.vc_custom_1606153293701{margin-bottom: 0px !important;padding-top: 100px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1666616007965{padding-right: 50px !important;padding-left: 50px !important;}&#8221;][vc_single_image image=&#8221;10084&#8243; img_size=&#8221;400&#215;400&#8243; style=&#8221;vc_box_rounded&#8221; css_animation=&#8221;fadeIn&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]La communication en magasin est aujourd&#8217;hui une notion tr\u00e8s large. Outre la sonorisation classique d&#8217;un magasin avec une musique adapt\u00e9e, le domaine de la communication en magasin comprend aujourd&#8217;hui \u00e9galement le syst\u00e8me de communication du personnel, par exemple via des casques, des annonces publicitaires automatis\u00e9es ou la communication d&#8217;appareils techniques comme les syst\u00e8mes de refroidissement qui indiquent s&#8217;ils sont d\u00e9fectueux.<\/p>\n<p>Dans ce domaine \u00e9galement, nous pouvons nous pr\u00e9valoir d&#8217;une exp\u00e9rience de plusieurs ann\u00e9es et travaillons avec des fabricants de renom et d&#8217;envergure internationale tels que Bosch, Axis, Axiomtek et Qual Digital.[\/vc_column_text][vc_column_text]<span style=\"color: #1e266d;\"><strong>LA COMMUNICATION EN MAGASIN PERMET<\/strong><\/span>[\/vc_column_text]<ul class=\"kd-icon-list kd-animated fadeIn\" data-animation-delay=400><li class=\"kd-icon-list-item\"><div class=\"kd-icon-wrapper icon-square\" ><i class=\"fas fa-check\" style=\"color: #ffffff;\"><\/i><\/div><span class=\"kd-list-text\" >Messages d&#8217;avertissement directement sur le casque (par exemple, informations sur les distributeurs automatiques)<\/span><\/li><li class=\"kd-icon-list-item\"><div class=\"kd-icon-wrapper icon-square\" ><i class=\"fas fa-check\" style=\"color: #ffffff;\"><\/i><\/div><span class=\"kd-list-text\" >Informations provenant de syst\u00e8mes de s\u00e9curit\u00e9 tels que le syst\u00e8me d&#8217;alarme vid\u00e9o ou anti-intrusion<\/span><\/li><li class=\"kd-icon-list-item\"><div class=\"kd-icon-wrapper icon-square\" ><i class=\"fas fa-check\" style=\"color: #ffffff;\"><\/i><\/div><span class=\"kd-list-text\" >Communication rapide et directe entre le back office et les employ\u00e9s<\/span><\/li><li class=\"kd-icon-list-item\"><div class=\"kd-icon-wrapper icon-square\" ><i class=\"fas fa-check\" style=\"color: #ffffff;\"><\/i><\/div><span class=\"kd-list-text\" >Lecture de musique et de publicit\u00e9s d\u00e9finie par zone<\/span><\/li><li class=\"kd-icon-list-item\"><div class=\"kd-icon-wrapper icon-square\" ><i class=\"fas fa-check\" style=\"color: #ffffff;\"><\/i><\/div><span class=\"kd-list-text\" >Sortie des informations actuelles via le syst\u00e8me de haut-parleurs ou vers le casque<\/span><\/li><li class=\"kd-icon-list-item\"><div class=\"kd-icon-wrapper icon-square\" ><i class=\"fas fa-check\" style=\"color: #ffffff;\"><\/i><\/div><span class=\"kd-list-text\" >Informations et mises \u00e0 jour du si\u00e8ge sur les haut-parleurs ou le casque<\/span><\/li><li class=\"kd-icon-list-item\"><div class=\"kd-icon-wrapper icon-square\" ><i class=\"fas fa-check\" style=\"color: #ffffff;\"><\/i><\/div><span class=\"kd-list-text\" >Rappels de t\u00e2ches pour les commandes ouvertes ou les notifications<\/span><\/li><\/ul>[vc_empty_space][\/vc_column][\/vc_row][vc_row kd_background_image_position=&#8221;vc_row-bg-position-top&#8221; css=&#8221;.vc_custom_1606153293701{margin-bottom: 0px !important;padding-top: 100px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1666616007965{padding-right: 50px !important;padding-left: 50px !important;}&#8221;][vc_column_text]<\/p>\n<h4>Plus que de la musique<\/h4>\n<p>Gr\u00e2ce \u00e0 des analyses intelligentes et \u00e0 un soutien technologique des processus, il est possible de soutenir le personnel de vente sur place, d&#8217;augmenter le chiffre d&#8217;affaires et d&#8217;organiser le travail de mani\u00e8re efficace. Par exemple, s&#8217;il manque des marchandises dans les rayons, des solutions intelligentes le signalent au personnel. Cela lui permet de r\u00e9agir en temps r\u00e9el et de minimiser ainsi les pertes de chiffre d&#8217;affaires. Si Retail Analytics d\u00e9tecte \u00e9galement, par exemple, que la file d&#8217;attente \u00e0 la caisse est trop longue, une annonce retentit automatiquement pour indiquer l&#8217;ouverture d&#8217;une autre caisse. L&#8217;annonce peut \u00eatre enregistr\u00e9e, diffus\u00e9e ou prononc\u00e9e en direct.<\/p>\n<p>Pour atteindre le bon groupe cible, il est en outre possible de diffuser l&#8217;annonce dans diff\u00e9rentes zones. C&#8217;est l\u00e0 qu&#8217;interviennent nos haut-parleurs r\u00e9seau IP dot\u00e9s d&#8217;une technologie 100V qui, gr\u00e2ce \u00e0 l&#8217;interface de gestion int\u00e9gr\u00e9e, permettent le zonage ou encore la programmation de la musique \u00e0 diffuser. Les haut-parleurs peuvent \u00eatre connect\u00e9s \u00e0 un r\u00e9seau IP standard, de sorte qu&#8217;aucun autre c\u00e2ble audio n&#8217;est n\u00e9cessaire. Gr\u00e2ce \u00e0 leurs normes ouvertes, ils sont en outre compatibles avec d&#8217;autres syst\u00e8mes tels que le logiciel de gestion vid\u00e9o (VMS), la t\u00e9l\u00e9phonie Voix sur IP (VoIP) (via SIP) et d&#8217;autres fonctions d&#8217;analyse.<\/p>\n<h4>G\u00e9rer positivement l&#8217;exp\u00e9rience d&#8217;achat<\/h4>\n<p>Un effet positif sur le comportement d&#8217;achat des clients est en outre obtenu par une diffusion de musique, de publicit\u00e9 et d&#8217;annonces cibl\u00e9es dans diff\u00e9rentes zones. Si le samedi, peu avant la fermeture du magasin, il y a encore trop de bananes dans les rayons, une annonce peut \u00eatre faite rapidement par haut-parleur.<\/p>\n<p>Gr\u00e2ce au contact direct et permanent entre le personnel de vente et le directeur du magasin, les processus de service peuvent \u00eatre acc\u00e9l\u00e9r\u00e9s et optimis\u00e9s. Cela a un effet positif sur l&#8217;ensemble de l&#8217;exp\u00e9rience d&#8217;achat des clients. Gr\u00e2ce \u00e0 l&#8217;utilisation d&#8217;un centre m\u00e9dia, nous vous offrons la possibilit\u00e9 d&#8217;int\u00e9grer des syst\u00e8mes de gestion de caisse de fabricants renomm\u00e9s et d&#8217;int\u00e9grer des messages techniques dans le syst\u00e8me radio des employ\u00e9s. De plus, vous pouvez int\u00e9grer d&#8217;autres m\u00e9tiers comme par exemple notre logiciel de gestion vid\u00e9o (VMS), le logiciel de gestion des risques (GMS) et nos syst\u00e8mes d&#8217;alarme anti-intrusion (EMA).[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; kd_background_image_position=&#8221;vc_row-bg-position-top&#8221; css=&#8221;.vc_custom_1596729589098{padding-top: 0px !important;padding-bottom: 100px !important;}&#8221;][vc_column][\/vc_column][\/vc_row][vc_row kd_background_image_position=&#8221;vc_row-bg-position-top&#8221;][vc_column][vc_row_inner kd_background_image_position=&#8221;vc_row-bg-position-top&#8221; kd_background_overlay=&#8221;true&#8221; css=&#8221;.vc_custom_1667225457646{margin-bottom: 100px !important;padding-top: 40px !important;padding-bottom: 40px !important;padding-left: 30px !important;border-radius: 50px !important;}&#8221;][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;9714&#8243; img_size=&#8221;185&#215;185&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_circle&#8221; css=&#8221;.vc_custom_1667225388927{padding-top: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;]<header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title   \" ><h2 class=\"separator_off\" >Des solutions adapt\u00e9es \u00e0 vos besoins<\/h2><\/header>[vc_column_text]Vous avez un projet concret ou vous souhaitez vous informer sur le th\u00e8me de la communication en magasin ?<br \/>\nDans ce cas, n&#8217;h\u00e9sitez pas \u00e0 vous adresser \u00e0 notre interlocutrice <strong>Luise J\u00e4ger.<\/strong>[\/vc_column_text]<a  href=\"mailto:info@vi2vi-retail-solution.com\"  target=\"_self\"  title=\"\"  class=\"tt_button tt_primary_button btn_primary_color  btn-align-left button-action-link icon_right  kd-animated zoomIn\" data-animation-delay=200><span class=\"prim_text\">\u00c9crivez-moi<\/span><span class=\"fas fa-chevron-right iconita\" style=\"font-size:12px;\"><\/span><\/a>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; 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