{"id":10968,"date":"2022-10-31T15:23:25","date_gmt":"2022-10-31T14:23:25","guid":{"rendered":"https:\/\/webtest.vi2vi-retail-solution.com\/retail-analysis\/"},"modified":"2024-06-26T17:09:48","modified_gmt":"2024-06-26T15:09:48","slug":"retail-analysis","status":"publish","type":"page","link":"https:\/\/vi2vi-retail-solution.com\/en\/solutions\/retail-analysis\/","title":{"rendered":"Retail Analysis"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; kd_background_image_position=&#8221;vc_row-bg-position-top&#8221; css=&#8221;.vc_custom_1719414583373{padding-top: 260px !important;padding-bottom: 260px !important;background-image: url(https:\/\/vi2vi-retail-solution.com\/wp-content\/uploads\/2022\/11\/header_analyse-orange1920x800px.jpg?id=10077) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;intro-section&#8221; css_mobile=&#8221;.vc_custom_1719414583374{padding-top: 100px !important;padding-bottom: 150px !important;}&#8221; css_tablet_portrait=&#8221;.vc_custom_1719414583373{padding-top: 200px !important;padding-bottom: 250px !important;}&#8221; top_section_title=&#8221;&#8221; bottom_section_title=&#8221;&#8221;][vc_column][vc_row_inner kd_background_image_position=&#8221;vc_row-bg-position-top&#8221;][vc_column_inner]<header class=\"kd-section-title col-lg-12 text-center  subtitle-below-title kd-animated fadeIn   vc_custom_1669385818611\" data-animation-delay=200><h1 class=\"separator_off\" style=\"color: #ffffff;font-size: 52px;line-height: 68px;margin-bottom:30px;\">Retail Analytics<\/h1><h6 class=\"subtitle\" style=\"color: rgba(255,255,255,0.8);\">Getting sales going - with the help of simple IP cameras<br \/>\nand the right analysis.<\/h6><\/header><div class=\"scroll-down-wrapper sd-align-center kd-animated fadeInUp  vc_custom_1606153287439\" data-animation-delay=200><a href=\"#first-section\" class=\"scroll-down-arrow btn-smooth-scroll\" style=\"background-color: #ffffff;\"><\/a><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row kd_background_image_position=&#8221;vc_row-bg-position-top&#8221; css=&#8221;.vc_custom_1606153293701{margin-bottom: 0px !important;padding-top: 100px !important;}&#8221; el_id=&#8221;first-section&#8221;][vc_column css=&#8221;.vc_custom_1597839056189{padding-right: 0px !important;padding-left: 0px !important;}&#8221;]<header class=\"kd-section-title col-lg-12 text-center  subtitle-above-title kd-animated fadeIn  \" data-animation-delay=200><h6 class=\"subtitle\" style=\"color: #aeaeae;font-size:15px;\">MORE THAN JUST SURVEILLANCE CAMERAS<\/h6><h2 class=\"separator_off\" >Intelligent tool for the customer journey<\/h2><\/header>[\/vc_column][\/vc_row][vc_row kd_background_image_position=&#8221;vc_row-bg-position-top&#8221; css=&#8221;.vc_custom_1606153293701{margin-bottom: 0px !important;padding-top: 100px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1666616007965{padding-right: 50px !important;padding-left: 50px !important;}&#8221;][vc_single_image image=&#8221;10079&#8243; img_size=&#8221;400&#215;400&#8243; style=&#8221;vc_box_rounded&#8221; css_animation=&#8221;fadeIn&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]In today&#8217;s age, it is hard to imagine retail without modern video systems. Whereas in the past a lot of time had to be invested to sift through footage, this can now be done efficiently thanks to IP-based and intelligent video management systems.[\/vc_column_text][vc_column_text]<span style=\"color: #1e266d;\"><strong>OPPORTUNITIES THROUGH RETAIL ANALYSES  <\/strong><\/span>[\/vc_column_text]<ul class=\"kd-icon-list kd-animated fadeIn\" data-animation-delay=400><li class=\"kd-icon-list-item\"><div class=\"kd-icon-wrapper icon-square\" ><i class=\"fas fa-check\" style=\"color: #ffffff;\"><\/i><\/div><span class=\"kd-list-text\" >Recognition of displays of a brand<\/span><\/li><li class=\"kd-icon-list-item\"><div class=\"kd-icon-wrapper icon-square\" ><i class=\"fas fa-check\" style=\"color: #ffffff;\"><\/i><\/div><span class=\"kd-list-text\" >Matching planograms<\/span><\/li><li class=\"kd-icon-list-item\"><div class=\"kd-icon-wrapper icon-square\" ><i class=\"fas fa-check\" style=\"color: #ffffff;\"><\/i><\/div><span class=\"kd-list-text\" >Shelf management support<\/span><\/li><li class=\"kd-icon-list-item\"><div class=\"kd-icon-wrapper icon-square\" ><i class=\"fas fa-check\" style=\"color: #ffffff;\"><\/i><\/div><span class=\"kd-list-text\" >Optimization and automation of the purchase of goods<\/span><\/li><li class=\"kd-icon-list-item\"><div class=\"kd-icon-wrapper icon-square\" ><i class=\"fas fa-check\" style=\"color: #ffffff;\"><\/i><\/div><span class=\"kd-list-text\" >Setting up zones for automatic light control or playing advertisements<\/span><\/li><li class=\"kd-icon-list-item\"><div class=\"kd-icon-wrapper icon-square\" ><i class=\"fas fa-check\" style=\"color: #ffffff;\"><\/i><\/div><span class=\"kd-list-text\" >People counting in the entrance area<\/span><\/li><li class=\"kd-icon-list-item\"><div class=\"kd-icon-wrapper icon-square\" ><i class=\"fas fa-check\" style=\"color: #ffffff;\"><\/i><\/div><span class=\"kd-list-text\" >Path analysis or length of stay of customers<\/span><\/li><li class=\"kd-icon-list-item\"><div class=\"kd-icon-wrapper icon-square\" ><i class=\"fas fa-check\" style=\"color: #ffffff;\"><\/i><\/div><span class=\"kd-list-text\" >Parking time monitoring in the parking lot<\/span><\/li><\/ul>[vc_empty_space][\/vc_column][\/vc_row][vc_row kd_background_image_position=&#8221;vc_row-bg-position-top&#8221; css=&#8221;.vc_custom_1606153293701{margin-bottom: 0px !important;padding-top: 100px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1666616007965{padding-right: 50px !important;padding-left: 50px !important;}&#8221;][vc_column_text]<\/p>\n<h4>Fast access to image data<\/h4>\n<p>The combination of video data and the data from the POS enables an even better and faster search: after a theft or fraud, the necessary image materials can be found in no time and exported with just a few clicks. Non-relevant image content can be made unrecognizable, entirely in the interests of data protection.<\/p>\n<p>&nbsp;<\/p>\n<h4>Optimization and analysis of purchasing processes<\/h4>\n<p>Especially in the area of shelf management, there are extensive analysis options available today. In addition to matching planograms, marketing activities such as a brand&#8217;s display can also be detected. In addition, the staff is supported and relieved by the connection to the internal communication system by means of shelf management: if products are empty, a direct announcement is made via the headset of the sales staff. This eliminates the need for staff to constantly check fill levels and allows other tasks to be handled more efficiently. If the data is integrated into the merchandise management system, purchasing processes can also be optimized and automated.<\/p>\n<p>&nbsp;<\/p>\n<h4>All-round package for the creation of individual analyses<\/h4>\n<p>In the non-food sector, there are numerous measures that promote sales: one is via intelligent cameras. Zones can be defined on the store floor where, as soon as a customer enters, the light is amplified or advertisements are played on a monitor. In combination with a target group analysis, music or advertising tailored to the customer can also be played out, thus positively influencing the customer&#8217;s buying behavior.<\/p>\n<p>By means of a people count in the entrance area, you receive information about the conversion rate and can thus optimally plan the deployment of personnel. Which paths customers take and how long customers linger at locations in the store also tell you whether targeted sales promotions or store redesigns are having the desired effect.<\/p>\n<p>The analytics capabilities developed by our partners turn a simple IP camera into an intelligent tool for your customer journey. In combination with other IoT products from various manufacturers, you get an all-round package for creating your individual analysis.[\/vc_column_text][\/vc_column][\/vc_row][vc_row kd_background_image_position=&#8221;vc_row-bg-position-top&#8221; css=&#8221;.vc_custom_1606153293701{margin-bottom: 0px !important;padding-top: 100px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1666616007965{padding-right: 50px !important;padding-left: 50px !important;}&#8221;][vc_row_inner kd_background_image_position=&#8221;vc_row-bg-position-top&#8221;][vc_column_inner css=&#8221;.vc_custom_1599047984322{padding-right: 0px !important;padding-left: 0px !important;}&#8221; css_tablet_portrait=&#8221;.vc_custom_1599047984324{padding-right: 10px !important;}&#8221;]<div class=\"key-icon-box icon-default icon-top cont-left ib-no-effect     icon-no-background icon-no-border kd-animated fadeInUp\" style=\"background-color: transparent;\" data-animation-delay=200><div class=\"ib-simple-icon-wrapper\" style=\"margin-bottom:25px;\"><i class=\"iconsmind-Spy iconsmind-People\" style=\"font-weight: 400;\"><\/i> <\/div><h5 class=\"service-heading\" >Theft &amp; Protection<\/h5><\/div><ul class=\"kd-icon-list kd-animated fadeIn\" data-animation-delay=200><li class=\"kd-icon-list-item\"><div class=\"kd-icon-wrapper icon-square\" ><i class=\"fas fa-check\" style=\"color: #ffffff;\"><\/i><\/div><span class=\"kd-list-text\" >Video surveillance at &#8220;hot spots&#8221; in the store<\/span><\/li><li class=\"kd-icon-list-item\"><div class=\"kd-icon-wrapper icon-square\" ><i class=\"fas fa-check\" style=\"color: #ffffff;\"><\/i><\/div><span class=\"kd-list-text\" >Real-time alerts when products are stolen from the shelf &#8211; tracking to checkout<\/span><\/li><li class=\"kd-icon-list-item\"><div class=\"kd-icon-wrapper icon-square\" ><i class=\"fas fa-check\" style=\"color: #ffffff;\"><\/i><\/div><span class=\"kd-list-text\" >Wandering in front of shelves<\/span><\/li><li class=\"kd-icon-list-item\"><div class=\"kd-icon-wrapper icon-square\" ><i class=\"fas fa-check\" style=\"color: #ffffff;\"><\/i><\/div><span class=\"kd-list-text\" >till manipulation<\/span><\/li><li class=\"kd-icon-list-item\"><div class=\"kd-icon-wrapper icon-square\" ><i class=\"fas fa-check\" style=\"color: #ffffff;\"><\/i><\/div><span class=\"kd-list-text\" >Control of &#8220;Sweethearting&#8221;<\/span><\/li><\/ul>[\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_row_inner kd_background_image_position=&#8221;vc_row-bg-position-top&#8221;][vc_column_inner css=&#8221;.vc_custom_1599047984322{padding-right: 0px !important;padding-left: 0px !important;}&#8221; css_tablet_portrait=&#8221;.vc_custom_1599047984324{padding-right: 10px !important;}&#8221;]<div class=\"key-icon-box icon-default icon-top cont-left ib-no-effect     icon-no-background icon-no-border kd-animated fadeInUp\" style=\"background-color: transparent;\" data-animation-delay=200><div class=\"ib-simple-icon-wrapper\" style=\"margin-bottom:25px;\"><i class=\"iconsmind-Mens iconsmind-People\" style=\"font-weight: 400;\"><\/i> <\/div><h5 class=\"service-heading\" >Area productivity<\/h5><\/div><ul class=\"kd-icon-list\" ><li class=\"kd-icon-list-item\"><div class=\"kd-icon-wrapper icon-square\" ><i class=\"fas fa-check\" style=\"color: #ffffff;\"><\/i><\/div><span class=\"kd-list-text\" >Customer frequency &#8211; heat mapping<\/span><\/li><li class=\"kd-icon-list-item\"><div class=\"kd-icon-wrapper icon-square\" ><i class=\"fas fa-check\" style=\"color: #ffffff;\"><\/i><\/div><span class=\"kd-list-text\" >Flowcharts to determine customer routes<\/span><\/li><li class=\"kd-icon-list-item\"><div class=\"kd-icon-wrapper icon-square\" ><i class=\"fas fa-check\" style=\"color: #ffffff;\"><\/i><\/div><span class=\"kd-list-text\" >Forensic Analysis<\/span><\/li><li class=\"kd-icon-list-item\"><div class=\"kd-icon-wrapper icon-square\" ><i class=\"fas fa-check\" style=\"color: #ffffff;\"><\/i><\/div><span class=\"kd-list-text\" >Shelf management (out of stock, price comparison, planogram comparison)<\/span><\/li><li class=\"kd-icon-list-item\"><div class=\"kd-icon-wrapper icon-square\" ><i class=\"fas fa-check\" style=\"color: #ffffff;\"><\/i><\/div><span class=\"kd-list-text\" >Checkout connection for conversion rate<\/span><\/li><li class=\"kd-icon-list-item\"><div class=\"kd-icon-wrapper icon-square\" ><i class=\"fas fa-check\" style=\"color: #ffffff;\"><\/i><\/div><span class=\"kd-list-text\" >queue management<\/span><\/li><\/ul>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; kd_background_image_position=&#8221;vc_row-bg-position-top&#8221; css=&#8221;.vc_custom_1596729589098{padding-top: 0px !important;padding-bottom: 100px !important;}&#8221;][vc_column][\/vc_column][\/vc_row][vc_row kd_background_image_position=&#8221;vc_row-bg-position-top&#8221;][vc_column][vc_row_inner kd_background_image_position=&#8221;vc_row-bg-position-top&#8221; kd_background_overlay=&#8221;true&#8221; css=&#8221;.vc_custom_1667225457646{margin-bottom: 100px !important;padding-top: 40px !important;padding-bottom: 40px !important;padding-left: 30px !important;border-radius: 50px !important;}&#8221;][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;9714&#8243; img_size=&#8221;185&#215;185&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_circle&#8221; css=&#8221;.vc_custom_1667225388927{padding-top: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;]<header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title   \" ><h2 class=\"separator_off\" >Solutions tailored to your requirements<\/h2><\/header>[vc_column_text]Do you have a specific project or would you like to find out more about retail analytics?<br \/>\nThen please feel free to contact our contact person <strong>Luise J\u00e4ger<\/strong>.[\/vc_column_text]<a  href=\"mailto:info@vi2vi-retail-solution.com\"  target=\"_self\"  title=\"\"  class=\"tt_button tt_primary_button btn_primary_color  btn-align-left button-action-link icon_right  kd-animated zoomIn\" data-animation-delay=200><span class=\"prim_text\">Write me<\/span><span class=\"fas fa-chevron-right iconita\" style=\"font-size:12px;\"><\/span><\/a>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; 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